INSPIRATION

Windswept: Our Fall Windows are Here!

August 21, 2020

Our Visual Design Coordinator, Lauren Koch, shares the inspiration behind our Fall 2020 Store Window Display.

For this Fall season, our team wanted to evoke emotion and nostalgia through what most of us find synonymous with Fall – leaves.

In our planning process, we were really inspired by leaves and all of the stages they go through as the season starts and ends. As the length of daylight gets shorter and the temperatures drop, chlorophyll, which gives leaves their green color, begins to break down. As the green color fades, the leaves’ yellow/orange/red colors become visible, creating the beautiful colors of Fall. Leaves also go through decomposition, creating transparent skeleton leaves. We wanted to bring this decomposition element into our windows through the use of various materials – this led us to testing several fabrics and alternative materials until we found the perfect combination. We found that various fabric weights worked to represent leaves that had recently fallen and were beginning to break down, and we used window screen to create the perfect skeleton leaf.

Another important component of this window is movement. An overall Windswept appearance was our goal. We found ourselves constantly asking, “Is this what leaves look like when a gust of wind picks them up?". We discovered that the leaves needed to be installed in a manner that can be described as organized chaos – blown this way and that.

We hope that when you see our windows, a fond Fall memory pops into your head and gives you comfort in such an uncertain time. As a kid, one of my favorite things to do with my siblings was rake all of the fallen leaves into big piles to jump in. We spent so many Fall afternoons doing this, and seeing our windows sparks this memory for me every time. Be sure to check out your local store for an unforgettable Windswept experience.

#AltardState #StandOutForGood